G-LOC was founded by brothers Danny and Chris Puskar — two industry veterans with over 50 years of combined racing experience who spent more than a decade growing someone else's brake pad company before deciding to build their own, on their own terms.
The result is a compound lineup built around control, not just bite. G-LOC pads are engineered for real modulation, smooth release, and trail-braking ability — not the on/off switch feel that plagues most competitors. Ceramic, carbon, Kevlar, and semi-metallic based formulas that work with your rotors instead of destroying them.
Designed by racers. Owned by racers. Built differently on purpose.
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